Our team

Alex is Urbacity’s founder. With a background in real estate and project management, he brings more than 20 years’ experience managing young companies in the Ottawa area. As our leader, he both establishes the strategic direction for the company and oversees daily operations. He also cultivates a positive business culture, supporting and encouraging the talent and skills of team members to foster an environment for them that leads to successful projects for our clients.

Deanna brings a fresh perspective to the Urbacity team. Throughout her career, Deanna has proven herself a leader time and again. Deanna’s passion for design can be seen in her progressive and creative drawings. She has a genuine talent for building connections and producing thoroughly thought-out plans. She has spent several years in the industry, with a history of hands-on experience that has provided her with an in-depth understanding of the design process. She has a remarkable drive to expand her already-extensive knowledge and exceed expectations.

Miranda lives and breathes everything home decoration and design. As a lover of the little details, she believes that they are what truly make a space come together. Spending the last 10+ years using her exceptional design skills to curate out-of-the-box interiors for clients in and around the Ottawa area, experience with small, medium and large-sized projects has left her with extensive knowledge of all aspects of the design industry. Paired with a creative, open-minded and understanding nature, she ensures that the final project is a design success and seamlessly aligns with the client’s personal taste and lifestyle.

As an experienced interior designer, April delivers designs that are warm and welcoming. Coming from a family of designers, April has design in her blood. Her passion for her work is evident when she is cultivating the perfect pieces to suit the client’s style and space. April has a aptitude for marrying timeless and innovative design, creating spaces that will be loved for a lifetime. April puts her heart and soul into each project. Her enthusiasm for design and ability to adapt allows her to develop designs that are a true reflection of her clients.

With over 6 years of experience working as an Architectural Designer, Drew has contributed his creativity and expertise to numerous projects, both residential and commercial. This experience is not only valued here at Urbacity, but at Algonquin College, where he works as an instructor for the Architectural Technician program. With a strong working background in Ottawa and the surrounding areas, Drew is well-versed in the overseeing of architectural design while incorporating the client’s individual aesthetic into each project.

Emily keeps us all organized and on track. Bringing more than 10 years of office administration experience to Urbacity, her focus is always on improving the client experience, acting as their advocate. Emily continually works to develop new processes and perfect the ones we already have in place to make sure we meet our performance objectives and efficiency targets. And that means a better journey for the client.

Fred is the money man. A professional accountant and accomplished entrepreneur, Fred has more than 30 years’ experience in a range of positions and industries – from start-ups to multi-national and public companies. Over the years, he’s held a variety of executive level positions, and is the co-founder of three educational software companies, a technology based mineral exploration company, and a sustainable energy consulting firm. His extensive background goes a long way toward keeping us financially running smoothly.

With over a decade of hands-on experience, Andrew brings a wealth of expertise in large-scale home additions and renovations to his role. Throughout his career, he has completed 80+ bathrooms, 50 kitchens, several basements, and multiple home additions. As a result, he has built up skills and installation experience in custom cabinetry, windows & doors, structural posts & beams, flooring, masonry, plumbing, electrical, framing, tiling, and more. On top of all that, he’s incredibly positive and personable, always putting clients at ease.

Veronica has an eclectic yet complementary background that has armed her beautifully to understand and execute a myriad of design ideas, philosophies and practical applications. She boasts an international exposure to design, having spent time in the United States, Venezuela and Argentina, where she earned her interior design degree. She has added to her knowledge through her time as a Realtor and by studying Interactive Media Management at Algonquin College. Veronica’s passion is designing residential spaces, along with commercial and office environments, including a wide knowledge in the design of micro suites and co-living spaces.

Brendan is a Licensed General Carpenter who brings over a decade of experience to Urbacity. Beginning his career framing for the residential and custom home sector, Brendan soon found his groove working for a custom cabinetry company, where he gained experience manufacturing and installing cabinets, countertops, and bar tops. While there he refined his carpentry skills and gained an array of technical abilities that he continues to leverage on the job today, including a distinctive knowledge of the Ontario Building Code.

Often the client’s first point of contact at Urbacity, Josh is responsible for overseeing all aspects of our projects, including the construction crew and quality of workmanship. His background is civil engineering and he worked for several years as a site superintendent for various local construction companies. He has also been a project manager and contributed to many large-scale projects across Ottawa, including the Innovation Centre at Bayview Yards, Vimy Memorial Bridge, TD place and others you have most likely visited. Along with building homes and other projects, Josh loves building relationships, whether that’s with a subcontractor or a valued client.